Author: Kelly Brewer

Most websites ignore their header tags like an awkward cousin at Thanksgiving. They’re there, but nobody really gets why. I’ve seen a lot of wasted space on bad content.

Header tags are not just for looks. They tell Google what your content is about. When John Mueller says something is a “really strong signal,” it’s like getting advice from Warren Buffett. You should definitely listen.

The H1 to H6 hierarchy … Read the rest

Remember when SEO was all about stuffing keywords and hoping Google wouldn’t catch on? Those days are long gone.

Now, search engines are like super smart mind-readers that check if you’re making people happy. Google’s BERT and Helpful Content Updates told us to “Stop talking at your audience and start conversing with them.”

If your bounce rate is through the roof, search engines take notice. Websites with higher user engagement… Read the rest

Let’s talk about website navigation. Most sites ignore their content connections like a cluttered junk drawer. You know, the one with random cables and expired coupons.

But, internal links are actually your website’s blueprints. They guide visitors through your content like a map in a mall. Instead of leading to Cinnabon, they show the way to your best content.

I’ve seen sites change from empty spaces to bustling cities with … Read the rest

Ever landed on a webpage that felt like deciphering the tax code? It had six different fonts and colors that hurt your eyes. Plus, paragraphs longer than a congressional filibuster.

That digital wall of text isn’t just an eyesore—it’s driving readers away. When your content looks like a legal document from the 1800s, people bounce quickly.

Google might not officially grade your readability score yet. But they’re watching how real … Read the rest

Ever tried to put together IKEA furniture without the instructions? You might end up with something that looks like a bookshelf, but it won’t hold books well. The same thing happens when you build a website without knowing how search engines work.

Google’s crawlers don’t magically read your content. They follow rules. Knowing these rules makes your site easy to navigate, like a library.

We’ll look at how a good … Read the rest

In today’s world, your images can either help or hurt your search ranking. I’ve seen many great websites lose out because of bad image practices.

Google’s crawlers are like art critics with bad eyes. They need clear clues to understand your images. Proper image SEO is key to standing out in search results.

This optimization does two important things. It helps your site rank better and makes it easier for … Read the rest